I was a Pet Industry Retailer for over 15 Years.
My love of dogs and cats and passion for feeding them healthy food led me to become
a retailer of pet products. Over many years, I developed a deep knowledge and expertise
on pet foods and treats. I also got an inside look at the massive pet industry. I didn’t like
a lot of what I saw.
Over time, I became very frustrated by companies talking the talk, but not walking the
walk. It seemed like on a Monday, I’d have a pet food manufacturer telling me how
amazing their products were and by Friday, they had a recall. Then 6 months later they
had another recall for the same reason. These were the same products I was
recommending to my customers who were trusting me to help them provide the best for
their pets. The lack of transparency deeply bothered me.
To get an idea of the scale of this ongoing problem, you can view FDA recalls here.
So, I changed direction, sold my retail business, mortgaged my house, bought a freeze dryer and founded Whole Life Pet.
In addition to the quality and safety concerns, what ultimately caused me to change my career path and start Whole Life was realizing that most brands don’t make their own products. They use large co-packers to do it for them which means they have zero day-to-day control over the making of their products. This is a crucial piece of information that you, as a pet parent, need to know. When your brand tells you about their great ingredients, it’s likely they have no idea where those ingredients come from. They are leaving that up to their co-packer. I can assure you that is not the case at Whole Life Pet. I take 100% ownership in our brand and in our products and built our own FDA-inspected facility in the beautiful hills of the Berkshires in western Massachusetts where we make food and treats to Human Food (Human Edible) standards. I know every aspect of my business and
I’m proud to share it with you. While my competitors are left hoping their co-packers are
getting it right, when I check on the quality of our products, I just walk onto the production
floor and talk to Tracey or Rob.
People and Passion
People make a company great. Not only the passionate team of people that works
tirelessly each day to make and package our food and treats, but also our amazing
suppliers. Local companies like Red’s Best Seafood in Boston who has supplied us
with incredible wild, sustainably caught fish for 10 years, or Tip Top Poultry in Georgia
who has provided us with amazing, premium quality chicken and turkey for over 7 years.
Companies who share our passion for the products they make. These relationships are
the foundation of trust that we have built to ensure that we are living up to our promise
to make the highest quality and safest pet food and treats on earth.