Pets can’t choose to eat healthy, so it’s up to you.

We eat a varied diet and can afford to indulge in junk food sometimes, but dogs and cats eat the same thing day after day, often for their entire lives.

So we have to get it right.

Golden Retriever & Kitten.jpg

Treat Them Right

Farm to Friend™ for the Life of Your Pet

We pioneered a philosophy called Farm to Friend™.


It’s a concept of complete and utter transparency in our supply chain where we show you everything about us, our ingredients, our process, and ultimately, our treats. 


The journey starts with our amazing American farmers and fisherman who supply us with 100% Human Grade ingredients, to our passionate pet-loving staff who make our food and treats every day.

Our “test and hold” safety program that ensures every batch of treats is tested and verified as safe before it ever gets put into a bag. We even post every batch’s lab results on our website, so you can rest assured with proof that what you’re feeding your dog or cat is completely safe.

Check us out on Instagram for giveaways, updates, and lots of adorable dogs and cats!